There’s an obvious problem with the subscription business model. While most people will listen to a song they like an untold number of times, people may listen to a podcast episode once; maybe twice? And then all it does is take up space. Not exactly a good use of valuable and expensive storage space and now the geniuses at these businesses are taking notice.

Apple has quietly tightened its reporting of how many people listen to podcasts, sending shock waves through an embattled audio industry still reeling from the end of the COVID-era production bubble. The shift, Apple wrote in a blog post, was technical: The dominant podcasting platform had begun switching off automatic downloads for users who haven’t listened to five episodes of a show in the last two weeks.

But while few users noticed the shift, some of the biggest podcasts in the world saw their official listener numbers drop dramatically. Long-running shows that publish frequently were hit particularly hard. A user who listened to a show like The New York Times’ The Daily a few times, subscribed, but stopped listening would continue to count as a download indefinitely.
— Semafor, 1/14/24

I’ve commented on, what I consider, the failed subscription business model because while you pay for certain things you like, you’re also forced to pay for many more things you don’t. In this case, you may have a person you enjoy hearing from but you’re also paying for the likes of Hillary Clinton, Barack Obama, Meghan Markle, and almost every cable news personality and it’s doubtful anything you hear makes you want to hear it over and over again.

Even podcast executives believe the changes are part of a necessary shakeout in an industry whose bubbly inflation helped create the industry’s recent boom and bust.

But privately, reactions to the change have ranged from mild annoyance to legitimate alarm. Some advertising deals were inked under the assumption that shows had audiences they no longer have. The update also means that some shows could struggle to meet minimum download agreements. The fact that no major podcasts would talk about how much they lost is a sign that many big shows aren’t ready to admit how much their audiences have shrunk.

This could create some real problems in an industry that, in some cases, paid hefty up-front money to “personalities” and at some point will have to have awkward discussions with narcissists involving pay restructure because few are really rushing to hear what they say.

But even if it is not responsible for a sudden drop, podcast publishers are bracing themselves for a decline. “From our detailed analysis, these adjustments will largely impact download numbers on back catalog episodes, which are typically categorized as content older than 7 days,” Acast CEO Ross Adams wrote in a blog post on Thursday.‍ “However, it’s important to note that these adjustments do not reflect a change in the unique audience a podcast has, simply the number of downloads per user. On the whole, this will mean more accurate measurement and a more efficient depiction of a podcast’s total listens.”

You know who loves accuracy? Advertisers. And you know who doesn’t love paying for impressions that aren’t really impressions? Yeah, you get the drift. As this plays out, I will be interested to see how advertisers react to these changes.
— The Verge, 10/17/23

I can’t imagine how much a publisher pays on a monthly basis for storage, or if they own their own servers, how much it’s going to cost to expand, but if you’re having trouble getting advertisers or can’t tell them accurately what the reach to consumers is, that could be a problem.

It appears it now is.

Granted, a lot of the discussion centers around their reach to a smartphone, which nowadays also connects and sends content to automobiles (that strategically stopped putting CD players in them a few years ago). When phone manufacturers upgrade, it creates havoc downwind and that’s part of the problem.

Again, the subscription business model was ripe for those who wanted to take a website public, make a gob of money off screwed content creators, hire hundreds of employees, meanwhile forcing their consumers to pay for programming they like and programming they never consume. That is a model doomed for failure and it’s only a matter of time, especially when consumers revolt.

The geniuses as NBC decided to buck tradition, screw over the millions of football fans who already paid for cable subscriptions, and made the Miami Dolphins, Kansas City Chiefs playoff game available only to those who bought a subscription to Peacock, and went as far as openly bragging about it. Yet another act of public relations arrogance, thus stupidity.

And if it’s any consolation….

Peacock finished the June quarter with 24 million subscribers, up from 22 million at the end of March — but the streamer lost $651 million over the same three months.

Sadly, those losses have pretty much become par for the course. The NBCUniversal streaming platform lost $704 million in the prior quarter (and $467 million in Q2 2022). The company expects to post “peak” losses from streaming — to the tune of $3 billion — in 2023. Good thing Comcast is soon to come into about $9 billion in streaming bucks through the sale of its Hulu stake to Disney.
— Yahoo! Entertainment, 7/27/23

Chances are very good that once their tech-challenged, NFL playoff broadcasts are over, Peacock subscription will be cancelled en masse and they have it coming.

It’s no surprise the podcast industry is cratering. Most of those, who deem themselves important, aren’t creative enough to find new ways to talk about the same thing. They seem to believe an audience will be perpetually enamored simply because they said it. But they are still a part of what we used to refer to as the “entertainment business”. With few exceptions, people talking isn’t really all that entertaining.

Especially when it comes to people who have nothing else of value to give the world.

Pure arrogance, but based on what?

In September of 1990 when I got a job in the upstart Fox Broadcasting Company (pre-Fox Sports and Fox News), one of the first things I noticed was how some people believed they had to “dumb” things down for their audience. Think about the inflated sense of self it takes to assume you’re smarter than millions of people simply because of where you work.

I experienced that attitude throughout my dozen years in Hollywood and that sense of disdain for those who consume their products resulted in simplistic and insulting programming like “Honey Boo Boo” and almost everything on TLC. Do you really think these people would create demeaning productions of those in their industry or neighborhood? No, but they seek out the easily exploitable so they can laugh at us behind our backs and boost their fragile egos.

In the world of politics, we have an elected class that has no problem lying to our faces. Because of abused Constitutional protection, they believe they’re smarter than the public and they’ll have a portion of the media class that will cover for them. We can easily point to many in city councils, state legislatures, and even on Capitol Hill who clearly aren’t the brightest or emotionally stable our nation has to offer but they managed to get elected with something that’s coveted by all grifters: trust.

Watch any news or opinion show, local and national, and observe the formula they all use. You’ll never watch those shows the same way again.

After their opening monologues, they introduce a guest, start out with an elongated summary of the topic (to assure us all about how much THEY know) and end it in a way the guest has to respond with “I agree with you…”. The host is thereby validated by the invited expert on the topic. This also validates the host’s value to his or her employer.

However their “values” are only as good as the company cutting their check.

We’ve seen many who were once reporting for a conservative network jump to a liberal one and their rock-solid values suddenly dissolve. “Christian conservative” Alisyn Camerota anchored for Fox News before jumping to CNN. Kaitlan Collins blogged for the conservative Daily Caller out of college, became a White House correspondent and now host at liberal CNN. Shepard Smith anchored at Fox News before coming out with “fagitude” and moving to CNBC. That didn’t last long.

Kinda’ makes you wonder what their values really were prior to their change of venue.

Unlike politicians with elections and term limits, media personnel are imposed on the public and their bios are normally concealed by their employers. How they got to their current positions could be embarrassing once revealed. Experience, lack of, nepotism, sexual fast-track; all are at play when it comes to the media ladder.

News and opinion broadcasts are splattered with hosts showing us pictures of their wives, children, moms, dogs, family celebrations, vacations, etc. They’re just like us so we must appreciate them in return.

Oh, and don’t forget to buy their latest new book!

Equally as insidious are the politicians and officials who find those convenient parachutes once they’re forced out of their government jobs and suddenly realize their sweet paychecks have ended.

We have a conservative nonprofit who absorbs newly out-of-work Republicans despite the damage they may have done to the base. Vice President Mike Pence got a “fellowship” with the Heritage Foundation shortly after leaving office. Former Trump border czar Ken Cuccinelli also wound up there until he could get another lucrative gig doing what he did after he was Virginia Attorney General: securing state delegates around the nation AGAINST Donald Trump in 2016. Yes, he’s doing it again now and people like him continue on because they assume we’re all too stupid to notice and donor dollars pay well.

Former politicians and officials get paid “contributor” gigs at CNN, MSNBC, Fox News and broadcast news, no matter why some are no longer employed and compensated by taxpayers (government pensions notwithstanding). Andrew McCabe, John Bolton, Jennifer Palmieri, Marie Harf, Stephen Moore, John Brennan, Kellyanne Conway, William Barr, Alyssa Farah Griffin, Claire McCaskill and Kayleigh McEnany get to blab away uncontested, simply because they’re considered experienced “experts” who can attempt to redirect an ignorant consumer base towards a preferred and approved narrative.

Why do we have such a political and social chasm between men and women voters?

Well, if you have smug media professionals targeting women with intellectually stimulating programming like “The Today Show”, “Good Morning America”, and “The View”, it’s easy to understand why so many see things differently that the rest of the voting blocks. They trust the information is true despite how ridiculous and error-ridden. They specifically look down on their female audience and play to hyper-emotion over substance.

While talk radio is crowded enough with whiners like Dan Bongino, Mark Levin, Charlie Kirk, Steve Bannon and other small market wrist-slitters, everyone and his brother now has a podcast. You know, a product some people pay for to use only once. Talk about a racket.

Podcasts are another vehicle for former politicians, celebrity wannabes and pundit types to fortify your trust in them and others who hope to get a more lucrative media job by out-shocking the competition. They serve as the potential bench of future “talent” to be inflicted on the nation simply because of a dubious social media reach.

Why do we have so many “fact checkers”? Again, because almost all media jobs are dependent on consumers trusting THEM. Anything that may cast doubt on what we’re being told or have been told by the overpaid has to be squelched by all means necessary. Media people seldom admit they’re wrong about anything. The Washington Post and New York Times have not given their Pulitzer Prizes back despite their Trump “Russia collusion” coverage being proven bogus. Whenever the media is proven wrong, their contrition seldom matches the initial air horns. Retractions are buried and on-air corrections take up a couple of sentences before the end of the broadcast.

It’s enough to question just how much all of these people, who get paid to share with us their abundant wisdom, really know and really care about us.

There is an on-air persona and an off-air.

Many of these people are truly horrible and genuinely believe we must believe what they say because their lofty salaries depend on it. While they claim to feel the pain their preferred politicians inflict on us, they’re quite comfortable while telling us all is not that bad. They’re the first to agree on the need to start and/or perpetuate a war their prep-schooled children won’t have to participate in. They’re the first to tell us it’s hot in the summer and drinking water is a good idea because they assume we’re that stupid and they’ll save lives. They can afford an electric car as a status symbol to save the planet while their gas range is off limits. They can and will start race violence in the streets (always great video) and go home to a secured, gated community with appropriate protective measures.

They consider themselves of extraordinary value and we should be damn grateful they exist.

And whenever we’re told about something that “the public doesn’t know” (as if we’re expectedly stupid), it’s because those who are lavishly paid declined to inform the American people for whatever partisan objective.

For them to call us “everyday”, “average” or “ordinary”, that translates as we are exploitable, expendable and don’t you forget it.

Don’t get me started on “workers”….